Ever since her Olympic withdrawal, Simone Biles has been enjoying her life away from the sport. The gymnast has become a prominent advocate for mental health. She has also become one of the most sought-after athletes for brands looking to promote themselves. Biles has also collaborated with Athleta to launch her apparel line for girls aged 6-12.
Simone Biles partners up with Subway
One of the most popular fast-food sandwich franchises out there is Subway. The brand has an international image with outlets in over a hundred countries. Sporting icons such as Tom Brady, Megan Rapinoe, Serena Williams, and Stephen Curry have been a part of the famous brand’s endorsement. The latest celebrity to endorse the brand is Simone Biles.
Biles wrote, “Y’all are not ready for this collab with @subway. Order my delicious Vaultwich only in the SubwayVault through the app. Tell me how much you love it and a few of you might get a surprise.”
With this tweet, Biles also hinted at a surprise for a few people who placed an order. The new sandwich comes as part of Subway’s “Eat Fresh Refresh” campaign, where they are reimagining old classic sandwiches with a unique twist. In the latest advertisement, Biles introduces a new iteration of ‘Baja Steak and Jack.’ The sandwich will now come with a juicy shaved steak in a tangy Baja sauce, melty pepper jack cheese, and sauteed peppers and onions, topped with a Baja chipotle sauce.
Also featured in the ad are: Star Basketball player Stephen Curry, Legendary Baseball player Derek Jeter, and Tight-End Rob Gronkowski.
Simone: The GOAT of endorsements?
In an era where athletes promote social responsibility, Biles has made a name for herself as a strong mental health advocate. In April, Biles announced the end of her long-time partnership with Nike to join Athleta. Athleta is a brand that focuses primarily on women’s empowerment.
In today’s time, brands love this because “people love people that win.” Biles’ market appeal is one of the highest in today’s advertisement market. That, combined with Simone’s prowess to monetize her abilities through marketing and sponsorship deals, is a sure-shot money-maker.
Biles certainly is the world’s most sought-after athlete-spokesperson.